David Kirp is a Berkeley professor of public policy. He is the author of many nonfiction titles, the most recent being "Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education", in which he looked at 12 colleges and universities that, in order to deal with competitive pressures, are marketing themselves much like a consumer brand. Kirp is interviewed by John Levine, a College Writing Programs lecturer.

Writers at Work takes an unusual approach to writing. While nonfiction authors are often invited to discuss the subject matter of their works, the series provides a forum for campus writers to talk about their writing process - from gathering material to creating a mood, editing, and revising.

This event took place on March 31, 2004 in the Morrison Library, UC Berkeley