Technical Session Program

Three organizations dedicated to the advancement of computing science, IEEE Computer Society, Association for Computing Machinery, and EECS, UC Berkeley will join the family and colleagues of Jim Gray in hosting a tribute to the legendary computer science pioneer, missing at sea since Jan. 28, 2007.

Gray is known for his groundbreaking work as a programmer, database expert and Microsoft engineer. Gray's work helped make possible such technologies as the cash machine, ecommerce, online ticketing, and deep databases like Google. In 1998, he received the ACM A.M. Turing Award, the most prestigious honor in computer science. He was appointed an IEEE Fellow in 1982, and also received IEEE Charles Babbage Award.

Link to Technical Session 2 webcast.

Link to Technical Session 3 webcast.

Link to General Session webcast.

Technical Session Program

Three organizations dedicated to the advancement of computing science, IEEE Computer Society, Association for Computing Machinery, and EECS, UC Berkeley will join the family and colleagues of Jim Gray in hosting a tribute to the legendary computer science pioneer, missing at sea since Jan. 28, 2007.

Gray is known for his groundbreaking work as a programmer, database expert and Microsoft engineer. Gray's work helped make possible such technologies as the cash machine, ecommerce, online ticketing, and deep databases like Google. In 1998, he received the ACM A.M. Turing Award, the most prestigious honor in computer science. He was appointed an IEEE Fellow in 1982, and also received IEEE Charles Babbage Award.

Link to Technical Session 1 webcast.

Link to Technical Session 2 webcast.

Link to General Session webcast.

Sean Keegan is the Web Accessibility Instructor at the High Tech Center Training Unit for the California Community Colleges. The High Tech Center Training Unit provides training and technical support to higher-education faculty and staff on the use of assistive computer technology for students' with disabilities. As part of this continuing mission to improve access for students with disabilities, Sean conducts workshops and trainings to faculty and staff in the area of accessible web design, web usability, captioning of web-based multimedia, and the use of assistive computer technology.]]> webcast@media.berkeley.edu (Sean Keegan) UC Berkeley, Journalism / Media, Technology Tue, 06 May 2008 00:00:00 +0800 http://webcast.berkeley.edu/event_details.php?webcastid=23075 Sean Keegan UC Berkeley, Journalism / Media, Technology <p>The Portable Document Format (PDF) may be one of the most popular formats for posting documents to the Web, but it can also present a variety of barriers to access for people using screen-reading technologies. In this presentation, Sean Keegan, a premier expert on document and web accessibility, will address usability and accessibility issues of the PDF, strategies for the creation of accessible electronic documents, and the appropriate use of software applications to ensure accessibility of web documents.</p> <p><b>Sean Keegan</b> is the Web Accessibility Instructor at the <a href="http://www.htctu.net/" target="_blank">High Tech Center Training Unit for the California Community Colleges</a>. The High Tech Center Training Unit provides training and technical support to higher-education faculty and staff on the use of assistive computer technology for students' with disabilities. As part of this continuing mission to improve access for students with disabilities, Sean conducts workshops and trainings to faculty and staff in the area of accessible web design, web usability, captioning of web-based multimedia, and the use of assistive computer technology. http://webcast.berkeley.edu/media/ucb//cio_20080506.mp3 http://webcast.berkeley.edu/event_details.php?webcastid=23075 http://webcast.berkeley.edu/media/ucb//cio_20080506.mp3 <p>The Portable Document Format (PDF) may be one of the most popular formats for posting documents to the Web, but it can also present a variety of barriers to access for people using screen-reading technologies. In this presentation, Sean Keegan, a premier expert on document and web accessibility, will address usability and accessibility issues of the PDF, strategies for the creation of accessible electronic documents, and the appropriate use of software applications to ensure accessibility of web documents.</p> <p><b>Sean Keegan</b> is the Web Accessibility Instructor at the <a href="http://www.htctu.net/" target="_blank">High Tech Center Training Unit for the California Community Colleges</a>. The High Tech Center Training Unit provides training and technical support to higher-education faculty and staff on the use of assistive computer technology for students' with disabilities. As part of this continuing mission to improve access for students with disabilities, Sean conducts workshops and trainings to faculty and staff in the area of accessible web design, web usability, captioning of web-based multimedia, and the use of assistive computer technology. http://webcast.berkeley.edu/media/ucb//cio_20080506.mp3 http://webcast.berkeley.edu/event_details.php?webcastid=23064 Synthetic Biology Engineering Research Center (SynBERC) and Department of Chemical Engineering, UC Berkeley present:

David Baker: "Novel Enzymes, Rapid Structure Determination, and an Online Computer Game"

Professor David Baker, Dept. of Biochemistry, University of Washington

"The Dawn of Creation: The First 2 Billion Years"

Steven Beckwith, Vice President for Research and Graduate Studies, University of California, Office of the President

The beauty of the universe, the galaxies, clusters of galaxies, and most of the stars, got its start in the first billion years after the beginning of time, the Big Bang. Every deep picture of the sky reveals thousands of these galaxies, each made up of billions of stars like the Sun. The intricate spiral structures of the Milky Way as well as the very smooth distributions of the larger elliptical galaxies took shape slowly, building up from many pieces in the detritus of the initial explosion governed by the dark matter that we can sense but still not see. Modern technical wonders like the Hubble Space Telescope have made it possible to look back to a time when the universe looked very different than it does today, when the first galaxies were created and the universe developed structure seen as patterns in the galaxies apparent today. This years Sackler Lecture will look back to the first 2 billion years.

Heather Cooley: Senior Researcher, Pacific Institute.

Summary: Long considered the Holy Grail of water supply, desalination offers the potential of an unlimited source of fresh water purified from the vast oceans of salt water that surround us. The public, politicians, and water managers continue to hope that cost-effective and environmentally safe ocean desalination will come to the rescue of water-short regions.

Interest in desalination has been especially high in California, where rapidly growing populations, inadequate regulation of the water supply/land-use nexus, and ecosystem degradation from existing water supply sources have forced a rethinking of water policies and management. In the past five years, public and private entities have put forward more than 20 proposals for large desalination facilities along the California coast. Project proponents point to statewide water-supply constraints, the reliability advantages of ""drought-proof"" supply, the water quality improvements offered by desalinated water, and the benefits of local control. Along with the proposals, however, has come a growing public debate about high economic and energy costs, environmental and social impacts, and consequences for coastal development policies. This presentation discusses the advantages and disadvantages of seawater desalination within the context of California.

Ovshinsky developed a new class of disordered or amorphous materials in an area of physics now called "Ovonics." He translated these scientific advances into non-polluting approaches to producing and storing energy from thin film solar technology that is mass produced to hydrogen fuel cells and storage devices. The nickel metal hydride batteries he developed currently power most hybrid cars.

Stan Ovshinsky holds about 350 U.S. patents and has authored more than 275 scientific papers in fields as diverse as neurophysiology and amorphous semiconductors. He has won innumerable honors including the 2005 Innovation Award for Energy and the Environment from the Economist magazine.

He and his late wife, Iris, were named Heroes of Chemistry 2000 by the American Chemical Society for "advances in electrochemical, energy storage and energy generation, including the development of Ovonic nickel metal hydride (NIMH) rechargeable batteries, regenerative fuel cells, solid hydrogen storage system and amorphous silicon photovoltaics" and for having "made significant and lasting contributions to global human welfare."

Stan Ovshinsky is a fellow of both the American Physical Society and of the American Association for the Advancement of Science.

Prizes will be awarded to teams that best demonstrate an innovative solution to one of today's pressing clean technology problems.

Barton H. "Buzz" Thompson: Robert E. Paradise Professor of Natural Resources Law and Perry L. McCarty Director, Woods Institute for the Environment, Stanford University.

Summary: Among the most valuable of ecosystem services are those related to watersheds, including water quality and flow regulation. New York City's decision in the 1990s to invest in watershed protection in the Catskills and Delaware water basins has led many to believe or hope that markets and public policies focused on the value of these services can increase conservation of key watershed lands. A survey completed two years ago, however, showed little effort by most water suppliers in California to protect their watersheds. In some regions of the nation, water suppliers are even selling off watershed lands or managing the land in a way that might undermine water quality. This presentation will look at what efforts private and public entities are currently taking place (or not taking place) to protect these "watershed services," what the potential is (and obstacles are) to protecting watersheds through their services, and what public policies the government could pursue to promote greater protection of watershed services and thus the watersheds that provide them. This examination of watershed services will also offer insights into the opportunities provided by the broader concept of ecosystem services.

More information a bout this series is available at the Water Resources Center Archives' California Colloquium on Water website.

Previously, Ms. Lawson held roles as Vice President and Division General Manager for Siebel Systems and Senior Vice President for Parametric Technology Corporation. Prior to PTC, Ms. Lawson was founder and President of InPart, a venture-backed start-up delivering strategic sourcing solutions for the industrial marketplace, which was acquired by PTC in 1998.

Ms. Lawson currently advises several high-tech companies and social ventures. She serves as Executive Chairman for Chelsey.Henry, Inc., is an active board member of Social Fusion and Dragonfly Media, and sits on the board of advisors for CRG Research Group, Claremont Creek Ventures, and Caba Wellness.

Ms. Lawson earned a bachelor's degree in chemical engineering from the University of Washington and a master's degree in business administration from the Harvard Business School.

Chancellor Robert Birgeneau, astrophysicists George Smoot and Saul Perlmutter, and Mark Richards, executive dean of the College of Letters and Science were the speakers at a December 4, 2007 event announcing the launch of the new center.

Academic Library 2.0

A Conference sponsored by the Librarians Association of the University of California, Berkeley Division

Once a symbolic bastion of traditional accumulations of specialized knowledge, today's academic library operates in an information landscape grown increasingly variegated and difficult to traverse.

Paradoxically, at the same time, data, information, knowledge, cultural production, and scholarship are far more accessible, appropriable, and manipulable than ever before. New media attract widespread attention, more pliable technologies emerge with increasing frequency, and--most importantly--young generations of students and faculty with aptitudes, skills, and expectations borne of a world massively defined by the Internet and its progeny are populating the halls of academe.

The convergence of the once distinct technological and social meanings of the term "network" is evident in the rise of communities of remote collaborations among friends, acquaintances, students, and researchers. These developments compel academic libraries to consider how best to apply new technologies to suit users' demands and to satisfy their institutional and educational missions.

The Academic Library 2.0 conference will address the phenomenon of academic libraries taking affirmative steps to deploy technologies and services that facilitate users' virtually instant connection to diverse sources of knowledge and information, as well as to help users directly contribute form and substance to those sources.

Among the themes to be discussed at the conference will be:
- blogs and vlogs
- wikis
- podcasts
- RSS
- photo and videosharing: Flickr, Picasa, and YouTube
- social bookmarking
- tagging and folksonomies
- user-driven comment, rating, and recommender systems
- the "wisdom of crowds" and/or "radical trust"
- new user habits, behaviors, and expectations
- user-centered, socially-driven services
- user-create

Academic Library 2.0

A Conference sponsored by the Librarians Association of the University of California, Berkeley Division

Once a symbolic bastion of traditional accumulations of specialized knowledge, today's academic library operates in an information landscape grown increasingly variegated and difficult to traverse.

Paradoxically, at the same time, data, information, knowledge, cultural production, and scholarship are far more accessible, appropriable, and manipulable than ever before. New media attract widespread attention, more pliable technologies emerge with increasing frequency, and--most importantly--young generations of students and faculty with aptitudes, skills, and expectations borne of a world massively defined by the Internet and its progeny are populating the halls of academe.

The convergence of the once distinct technological and social meanings of the term "network" is evident in the rise of communities of remote collaborations among friends, acquaintances, students, and researchers. These developments compel academic libraries to consider how best to apply new technologies to suit users' demands and to satisfy their institutional and educational missions.

The Academic Library 2.0 conference will address the phenomenon of academic libraries taking affirmative steps to deploy technologies and services that facilitate users' virtually instant connection to diverse sources of knowledge and information, as well as to help users directly contribute form and substance to those sources.

Among the themes to be discussed at the conference will be:
- blogs and vlogs
- wikis
- podcasts
- RSS
- photo and videosharing: Flickr, Picasa, and YouTube
- social bookmarking
- tagging and folksonomies
- user-driven comment, rating, and recommender systems
- the "wisdom of crowds" and/or "radical trust"
- new user habits, behaviors, and expectations
- user-centered, socially-driven services
- user-create

James Neal is the Vice President for Information Services and University Librarian at Columbia University in New York City, providing leadership for university academic computing and a system of 25 libraries. In this position, he has oversight for the Columbia Center for New Media Teaching and Learning (CCNMTL), the Center for Digital Research and Scholarship, the Copyright Advisory Office, and the Center for Human Rights Documentation and Research. Jim Neal is a frequent speaker and author with a focus in the areas of scholarly communication, intellectual property, digital library programs, organizational change, and human resource development.

For further information:
www.columbia.edu/~jneal/
www.columbia.edu/cu/lweb/

Dan Kammen leads Berkeley's Renewable and Appropriate Energy Laboratory. He has been featured in The New Yorker and on 60 Minutes. In 2007 he received a "Distinguished Citizen Award" for renewable energy from the Commonwealth Club of California. He will explore the history of fossil fuels and exciting changes underway with solar, wind, hydrogen, and other forms of renewable energy.

Synthetic Biology: From Bugs to Drugs and Fuels

Jay Keasling, director of the Synthetic Biology Engineering Research Center, was recently named CEO of the Department of Energy's newly-funded Joint BioEnergy Institute located at Berkeley. He was named "Scientist of the Year" by Discover Magazine in 2006. Professor Keasling will describe recent advances in synthetic biology that allow the production of new anti-malaria drugs and biofuels.

Prior to joining Cisco, Estrin was co-founder, president and CEO of Precept Software, a leading multimedia networking software company. Previously, she was president and CEO of Network Computing Devices (NCD), a leading supplier of X terminals and PC-to-UNIX connectivity software. Before that she was a co-founder of Bridge Communications, a pioneer in network routers, bridges and communication servers. (The company merged with 3Com in 1987.)

Estrin holds bachelor's degrees in mathematics and computer science from UCLA and a M.A. in electrical engineering from Stanford University, where she was involved in the early development of TCP/IP protocols. Estrin sits on the board of directors of Federal Express, Sun Microsystems and The Walt Disney Company.

Since beginning his career at Lawrence Berkeley Lab, Fiddler has published and presented many technical papers and articles and has been the keynote speaker for numerous conferences worldwide. He is a member of the UC President's Advisory Board on Science and Innovation, and a member of the Board of Trustees of the Mathematical Sciences Research Institute.

Mr. Fiddler sits on several corporate boards, including Wind River, Tensilica, Crossbow and Nanochip, as well as a number of advisory boards. He served as a UC Berkeley Fellow in Entrepreneurship and as a Wharton Entrepreneur in Residence and has undertaken similar responsibilities at the University of Illinois. Fiddler received a B.A. in music and photography, and an M.S. in computer science, both from the University of Illinois.

As the Chairman of Solazyme his role is to guide the transformation of the company's disruptive technologies from the lab to commercial success.

The focus of the course is on innovation processes for sustainable products, from product definition to sustainable manufacturing and business models. It is an operationally focused course, as it aims to develop the interdisciplinary skills required for successful design and development of sustainable products or services. Engineering, iSchool and Business students from Berkeley and Industrial Design students from California College of the Arts join forces on small teams to step through the process of understanding stakeholder requirements, designing and developing solutions, and testing those solutions in detail, learning about the available tools and techniques to execute each process step along the way with sustainability in mind. Each student brings his or her own disciplinary perspective to the team effort, and must learn to synthesize that perspective with those of the other students in the group to develop a sustainable solution. Students can expect to depart the semester understanding what sustainability means, how companies are approaching it, and a process for generating sustainable solutions in practice. This course is part of the Management of Technology program at the University of California, Berkeley as well as the new Engineering and Business Sustainability Certificate Program.

Design Research: Two Case Studies (www.mobo.la and www.blux.la)

The focus of the course is on innovation processes for sustainable products, from product definition to sustainable manufacturing and business models. It is an operationally focused course, as it aims to develop the interdisciplinary skills required for successful design and development of sustainable products or services. Engineering, iSchool and Business students from Berkeley and Industrial Design students from California College of the Arts join forces on small teams to step through the process of understanding stakeholder requirements, designing and developing solutions, and testing those solutions in detail, learning about the available tools and techniques to execute each process step along the way with sustainability in mind. Each student brings his or her own disciplinary perspective to the team effort, and must learn to synthesize that perspective with those of the other students in the group to develop a sustainable solution. Students can expect to depart the semester understanding what sustainability means, how companies are approaching it, and a process for generating sustainable solutions in practice. This course is part of the Management of Technology program at the University of California, Berkeley as well as the new Engineering and Business Sustainability Certificate Program.

The focus of the course is on innovation processes for sustainable products, from product definition to sustainable manufacturing and business models. It is an operationally focused course, as it aims to develop the interdisciplinary skills required for successful design and development of sustainable products or services. Engineering, iSchool and Business students from Berkeley and Industrial Design students from California College of the Arts join forces on small teams to step through the process of understanding stakeholder requirements, designing and developing solutions, and testing those solutions in detail, learning about the available tools and techniques to execute each process step along the way with sustainability in mind. Each student brings his or her own disciplinary perspective to the team effort, and must learn to synthesize that perspective with those of the other students in the group to develop a sustainable solution. Students can expect to depart the semester understanding what sustainability means, how companies are approaching it, and a process for generating sustainable solutions in practice. This course is part of the Management of Technology program at the University of California, Berkeley as well as the new Engineering and Business Sustainability Certificate Program.

The focus of the course is on innovation processes for sustainable products, from product definition to sustainable manufacturing and business models. It is an operationally focused course, as it aims to develop the interdisciplinary skills required for successful design and development of sustainable products or services. Engineering, iSchool and Business students from Berkeley and Industrial Design students from California College of the Arts join forces on small teams to step through the process of understanding stakeholder requirements, designing and developing solutions, and testing those solutions in detail, learning about the available tools and techniques to execute each process step along the way with sustainability in mind. Each student brings his or her own disciplinary perspective to the team effort, and must learn to synthesize that perspective with those of the other students in the group to develop a sustainable solution. Students can expect to depart the semester understanding what sustainability means, how companies are approaching it, and a process for generating sustainable solutions in practice. This course is part of the Management of Technology program at the University of California, Berkeley as well as the new Engineering and Business Sustainability Certificate Program.

Session 1: Classification (Simon Lacoste-Julien)

Session 2: Regression (Kurt Miller)

Session 3: Feature Selection (Alex Shyr)

Session 4: Diagnostics (Gad Kimmel)

Session 5: Clustering (Junming Yin)

Session 6: Graphical Models (Mike Jordan)

Friday, August 24, 2007

Session 1: Linear Dimensionality Reduction (Percy Liang)

Session 2: Manifold Learning and Visualization (Fei Sha)

Session 3: Structured Classification (Simon Lacoste-Julien)

Session 4: Reinforcement Learning (Peter Bodik)

Session 5: Nonparametric Bayesian Models (Mike Jordan)

Hello World

Just Enough Ruby

Basics of Rails

Advanced Model Relations

AJAX & Testing

Configuration & Deployment

Course materials (slides, online resources, software installers) can be found on the course home page. The course does not have a lab component or lab exercises.

Ann has over 25 years of experience in the software industry. She began her career as a systems programmer at the Federal Reserve Bank. In 1976 Ann co-founded Open Systems, Inc., a top selling accounting software company, with a $500 investment. She operated Open Systems profitably for six years and then sold it for over $15 million. Prior to co-founding Hummer Winblad Venture Partners, Ann served as a strategy consultant for prestigious clients such as IBM, Microsoft, Price Waterhouse, and numerous start-ups. In addition, Ann has co-authored the book Object-Oriented Software and has written articles for numerous publications. Ann received a BA in mathematics and in business administration, as well as an MA in education and international economics from the University of St. Thomas, St. Paul, Minnesota. Ann also has an honorary Doctorate of Laws from the University of St. Thomas.

Ann has served as a Director of start-up and public companies and currently serves as a director of Intacct, Voltage Security, Krillion and Mulesource. She is also a member of the Board of Trustees of the University of St. Thomas and is an advisor to numerous entrepreneur groups.

The Edward E. Penhoet Annual Lecture focuses on how biology, behavior, and environment intersect to produce health.

Andy Grove, cofounder and senior adviser to executive management, Intel Corporation, will discuss the role of technology in solving the crisis in the U.S. health care system.

Lip-Bu holds a B.S. in Physics from Nanyang University in Singapore, an M.S. in Nuclear Engineering from Massachusetts Institute of Technology, and an M.B.A. from the University of San Francisco.

Every five years or so, the President signs an obscure piece of legislation that determines what happens on a couple of hundred million acres of private land in America, what sort of food Americans eat (and how much it costs) and, directly as a result, the health of our population. The American food system is a game played according to a precise set of rules that are written by Congress, typically with virtually no input from anyone beyond a handful of farm-state legislators. Nothing could do more to reform the American food system --an by doing so improve the condition of America's environment and public health-- than if the rest of us were to start paying attention to the farm bill.

Mark earned his law degree from the University of Illinois College of Law in 89', magna cum laude and Order of the Coif, and his business degree in accounting from the same university in '86, graduating with High Honors. Mark passed the Certified Public Accounting exam in 1986.

Beck was appointed to the position of Visiting Industrial Fellow in the College of Engineering in 2005 by Dean Newton, and is resident in Prof. Paul Wright's Ford Design Center in Etcheverry Hall.

Steve has developed over 500 commercial electronic products ranging from an Energy Management System for Safeway Stores that saved over $50 Million in electrical power, to many products in the video imaging and video synthesis areas, and also numerous electronic toys, games and video games licensed to companies such a Mattel, Hasbro, and others.

Mr. Beck most recently served as Director of Research and Development for the 4Kids Technology division of 4Kids Entertainment (NYSE:KDE), a New York based children's edutainment oriented company, where he lead the global development team for products such as GBA-TV for Nintendo Game Boy, and the Juicebox, a personal video player for Mattel, in addition to securing a multimillion dollar tech toy licensing deal with Toys R Us.

Mr. Beck holds patents for inventions ranging from video synthesis and video data compression, to electronic visualization and electronic entertainment, in addition to trademarks and copyrights for video and music productions.

Beck's interest in the fusion of art and technology resulted in his becoming a charter member of the EAT - Experiments in Art and Technology - movement, and most recently his video art work "Illuminated Music" was exhibited in the "Visual Music" exhibition at the Smithsonian Hirshhorn Museum in Washington, DC, and in the "Son e Lumiere" exhibition at the Centres George Pompidou in Paris.

 Introducing the ISD Program and the Symposium

 Christo Sims - Defining Services for Designers
This paper is part of a larger effort to improve methodologies for service design. It focuses on one small, but fundamental, component of this endeavor: defining services in a manner useful for designers. Doing so provides common vocabulary and conceptual groundwork for differentiating services from products and distinguishing between different types of services. This paper begins by aggregating and refining existing definitions of services. As will be shown, services differ from products in that they are not entities; rather, they are social, technical or socio-technical relationships that transform something of value for the service recipient. The paper then offers conceptual strategies for characterizing similarities and differences between various service relationships. It proposes a multidimensional approach for mapping the service landscape. Such an approach differs significantly from existing classification approaches and represents an exciting area for future research.

 Saud Al Shamsi - Service Quality in the Physical and Virtual Marketplace
The rise of online retailing in the last decade has had a profound effect on the shopping experience as a whole. Customer expectations have shifted with the introduction of new concepts and techniques that capitalize on the Internet infrastructure, leading traditional bricks and mortar retailers to rethink their service models in order to better compete with the rapidly-evolving online businesses. This paper attempts to outline the different possible service encounters in all of the physical, the virtual, and the click-and-mortar business models, emphasizing service quality through meeting customer expectations.

 Elizabeth Goodman - Destination Services: Tourist Media and Networked Places
Tourism exists in the interplay between places and stories. In making sense of travel, we're also making sense of ourselves and the world around us. Indeed, the global tourist industry produces places as "destinations" through stories and souvenirs. The audience for tourism stories has changed greatly with changes in technologies of communication and representation, with one of the most radical changes the introduction of networked media. With the rise of web-based services, tourist experiences have acquired a digital penumbra of content available in ever more formats and locations. This paper examines these technological changes, and the potential consequences for digital storytelling, travel, and the production of destinations.

 Katrina Lindholm - The User Experience of Software-as-a-Service Applications
The software-as-a-service (SaaS) delivery model has grown in popularity over the last decade as computers and the internet have gained acceptance in both the corporate world and in the home. In conjunction with this movement, there have been significant changes in how software is developed. A recent trend towards an agile development process has resulted in shorter cycles and more frequent releases. Accordingly, user experience tasks such as interface design and usability testing have been forced to adapt. This paper will discuss the user experience challenges and solutions that have emerged in response to the advancement of SaaS.

 Andrea Moed - Generative Logging: Product Information Histories as Drivers of Service Ecologies
The mass customization trend in product design demonstrated that two-way information flows between manufacturers and customers can support the marketing of premium products. Since then, however, a new generation of digitally augmented products have started to offer a different and perhaps more viable customization experience. Represented by the iPod, the TiVo and other devices, these products are physically the same for every user, but are individualized in the process of use, through services in which the user an interaction history that is digitally stored and accessible by the user and the service provider. This paper will explore the features of these interaction histories and propose new services they can enable.

 Jessica Kline - The Future of Food Information Services
With growing attention to E. coli outbreaks and mad cow disease, consumers are increasingly questioning the food they eat. In response, many in the food industry are beginning to provide both transparent and convenient information regarding a food's history. Many small scale farms recognize this needed service and have created blogs that explain general farming principles, provide photos of the land, animals, and equipment, and portray the daily lives of farmers and their families. This paper describes these current information services provided to consumers and predicts the future direction of these vital services.

 Lindsay Tabas - Developing a New Services Design Methodology
Information technologies are ubiquitous in the domain of services, whether it be services offered by hairdressers or those offered by hotels and airlines. Every instance of a service is the product of a services chain within a service system, where information about the service is aggregated from start to finish, to the benefit of both consumer and provider. Understanding the larger service system and the way br in which information flows through its structure is a crucial foundation to effectively applying a service design methodology. We have yet to reach the critical point at which all disciplines of services science are effectively integrated to produce a holistic approach to services design. This paper proposes a services design methodology intended for the renovation of existing, information-intensive services. The methodology considers the often competing interests of the front stage, consumer experience of services, with the back stage, hidden processes and information technology driven services.

 Zach Gillen - Difficulties Implementing an Electronic Medical Record for Diverse Healthcare Service Providers
To mitigate rising healthcare costs and FFS (Fee for Service) charges, large healthcare organizations are beginning to restructure their models for providing patient services. Many of these healthcare organizations have implemented an Electronic Medical Record (EMR) to free the physical location of charts and automate business rules. This case study examines the failure of a large metropolitan department of public health's (DPH) attempts to upgrade their EMR system. While political, technological and economic barriers persist, the assumptions made by this proprietary EMR vendor did not reflect the diverse services provided by the organization. As a result, the implementation failed after two years of effort. Vendors of EMR systems need to provide flexibility with rules engines and user interface design to accommodate the changing landscape of healthcare as a service.

 Anya Kartavenko - eGovernment: Serving Small Business in California
Small firms account for a significant portion of the business in the state of California. They face greatest regulatory costs in complying with government regulations. They are also the ones carrying the burden of sorting through the government complexity. The problem is, of course, that historically government services have not been customer-centric. Due to the complexity of the organizational structure, its services are often department-based and not coordinated across respective government entities. This paper looks into the state efforts to help small business and examines existing resources for registering a firm in the state of California and compares it with existing customer-centric eGovernment solutions in other states.

 Yiming Liu - IPRs and Development in a Knowledge Economy: An Overview of Issues
The rise of the modern economy centered upon knowledge, knowledge workers, and knowledge artifacts has brought with it the promise of technological growth and innovation, but also new challenges in political governance and economic development. Maintaining the proper incentives for knowledge creation against the necessity of a broad information commons is a delicate compromise on both a domestic scale with various private and public interests, as well on an international one with developed states and developing states. The strength and scope of intellectual property regimes directly affect this balance of interests. As they are developed and revised for the modern age, these regimes raise broad implications for the health and future of the global knowledge economy.

 Bryan Tsao - Services Consulting in China
The sale of American services in China is an important growth area for U.S. corporations and the U.S.-China balance of trade. Firms such as IBM and McKinsey have been successful at adding value to clients in the U.S. by tapping into their wide networks of human capital and applying them in appropriate situations. However, because of China's relatively closed network economy and distance from the U.S., firms such as IBM and McKinsey's greatest challenge is in developing human capital capable of effectively applying their companies' networks of resources in China while, for reasons of efficiency, remaining relatively autonomous from company leadership in the U.S.

On February 1, global energy firm BP announced that it had selected UC Berkeley, in partnership with Lawrence Berkeley National Laboratory (LBNL) and the University of Illinois at Urbana-Champaign, to lead an unprecedented $500 million research effort to develop new sources of energy and reduce the impact of energy consumption on the environment.

In this edition of Bear in Mind, UC Berkeley's ongoing series of webcasts about campus issues, Chancellor Robert Birgeneau delves into the details of the university's winning proposal and emerging plans for a new Energy Biosciences Institute.

Part one: The chancellor is joined by two people who played a significant role in crafting the proposal: Vice Chancellor for Research Beth Burnside and Dan Kammen, a professor in the campus's Energy Resources Group (ERG). They discuss their goals for the institute's research endeavors, its potential impact on graduate and undergraduate education, and the proposal's intellectual property provisions.

Part two: Steve Chu, director of the Lawrence Berkeley National Laboratory, joins Birgeneau to review the scientific challenges the new institute will confront, the role and importance of public-private partnerships in addressing the energy crisis and climate change, and the roots of Chu's passionate commitment to developing renewable, carbon-neutral sources of energy.]]> webcast@media.berkeley.edu (Chancellor Robert J. Birgeneau) UC Berkeley, Politics, Public Policy, Environment / Natural Resources, Technology, Science Thu, 01 Mar 2007 00:00:00 +0800 http://webcast.berkeley.edu/event_details.php?webcastid=19170 Chancellor Robert J. Birgeneau UC Berkeley, Politics, Public Policy, Environment / Natural Resources, Technology, Science <b>What the Energy Biosciences Institute means for UC Berkeley</b> <p> On February 1, global energy firm BP announced that it had selected UC Berkeley, in partnership with Lawrence Berkeley National Laboratory (LBNL) and the University of Illinois at Urbana-Champaign, to lead an unprecedented $500 million research effort to develop new sources of energy and reduce the impact of energy consumption on the environment. <p> In this edition of Bear in Mind, UC Berkeley's ongoing series of webcasts about campus issues, Chancellor Robert Birgeneau delves into the details of the university's winning proposal and emerging plans for a new Energy Biosciences Institute. <p> <a href=http://webcast.berkeley.edu:8080/ramgen/events/bim/bim_20070301.rm?start=00:00:00.0&end=00:21:12.0>Part one</a>: The chancellor is joined by two people who played a significant role in crafting the proposal: Vice Chancellor for Research Beth Burnside and Dan Kammen, a professor in the campus's Energy Resources Group (ERG). They discuss their goals for the institute's research endeavors, its potential impact on graduate and undergraduate education, and the proposal's intellectual property provisions. <p> <a href=http://webcast.berkeley.edu:8080/ramgen/events/bim/bim_20070301.rm?start=00:21:12.0>Part two</a>: Steve Chu, director of the Lawrence Berkeley National Laboratory, joins Birgeneau to review the scientific challenges the new institute will confront, the role and importance of public-private partnerships in addressing the energy crisis and climate change, and the roots of Chu's passionate commitment to developing renewable, carbon-neutral sources of energy. http://webcast.berkeley.edu/media/bim//bim_20070301_podcast.mp3 http://webcast.berkeley.edu/event_details.php?webcastid=19170 http://webcast.berkeley.edu/media/bim//bim_20070301_podcast.mp3 <b>What the Energy Biosciences Institute means for UC Berkeley</b> <p> On February 1, global energy firm BP announced that it had selected UC Berkeley, in partnership with Lawrence Berkeley National Laboratory (LBNL) and the University of Illinois at Urbana-Champaign, to lead an unprecedented $500 million research effort to develop new sources of energy and reduce the impact of energy consumption on the environment. <p> In this edition of Bear in Mind, UC Berkeley's ongoing series of webcasts about campus issues, Chancellor Robert Birgeneau delves into the details of the university's winning proposal and emerging plans for a new Energy Biosciences Institute. <p> <a href=http://webcast.berkeley.edu:8080/ramgen/events/bim/bim_20070301.rm?start=00:00:00.0&end=00:21:12.0>Part one</a>: The chancellor is joined by two people who played a significant role in crafting the proposal: Vice Chancellor for Research Beth Burnside and Dan Kammen, a professor in the campus's Energy Resources Group (ERG). They discuss their goals for the institute's research endeavors, its potential impact on graduate and undergraduate education, and the proposal's intellectual property provisions. <p> <a href=http://webcast.berkeley.edu:8080/ramgen/events/bim/bim_20070301.rm?start=00:21:12.0>Part two</a>: Steve Chu, director of the Lawrence Berkeley National Laboratory, joins Birgeneau to review the scientific challenges the new institute will confront, the role and importance of public-private partnerships in addressing the energy crisis and climate change, and the roots of Chu's passionate commitment to developing renewable, carbon-neutral sources of energy. http://webcast.berkeley.edu/media/bim//bim_20070301_podcast.mp3 http://webcast.berkeley.edu/event_details.php?webcastid=19163 Burghardt Tenderich is General Manager of Bite Communications North America, a leading technology public relations consultancy with US offices in San Francisco, Palo Alto and New York. In this role, Burghardt helps guide strategic communications for technology leaders such as Sun Microsystems, Applied Materials, Dolby Laboratories, Infosys Technologies and Advanced Micro Devices, as well as for a wide portfolio of emerging brands. He is currently leading Bite clients into the realm of social media, including online communities, blogging, podcasting and virtual worlds. He is also overseeing Bite's expansion into the clean technology sector.

Burghardt joined Bite in 2004 from Siebel Systems, where he served as Vice President, Public Relations. Prior to Siebel, he was Senior Vice President and Partner at Applied Communications, an independent technology public relations consultancy. At Applied, he helped pioneer the utilization of communications research methodology in public relations for measuring ROI and gaining strategic insight. He also established the company's European presence in Amsterdam.

Greg Gianforte has led RightNow from its founding in 1997 to 9 consecutive years of revenue growth, 19 consecutive quarters of cash-flow positive performance and a successful IPO. His market vision, leadership, entrepreneurial philosophy and commitment to ethical business practices has enabled RightNow to consistently grow?during a period when many other software companies have stumbled?and to achieve remarkable levels of customer loyalty and satisfaction.

Ernst & Young awarded Greg the Pacific Northwest 2003 Entrepreneur of the Year for the software category. A panel of independent judges evaluated the excellence and extraordinary success of outstanding entrepreneurs in such areas as innovation, financial performance and personal commitment to their businesses and communities.

Greg founded Brightwork, a pioneering developer of network management applications, in 1986. With 75 employees and software installed on more than 150,000 Novell systems nationwide, Greg sold the company to McAfee Associates in 1994. He was retained by McAfee to run its North American sales operation, which he grew from $25 million in revenues to more than $60 million in under a year. During Greg's tenure, McAfee was selected by Fortune Magazine, based primarily on its Internet selling approach, as one of the "10 Coolest Companies in America."

Greg is also the author of Bootstrapping Your Business: Start And Grow a Successful Company With Almost No Money.

Greg holds a BE in electrical engineering and an MS in computer science from Stevens Institute of Technology.

John Steuart, Managing Director, Claremont Creek Ventures

John Steuart is a Managing Director of Claremont Creek Ventures, an Oakland-based venture capital firm investing in early-stage information technology companies. John focuses on the intersection of the information technology and life sciences markets including bioinformatics, molecular diagnostics, genomics, proteomics, software and instrumentation for med-tech industries. John serves on the board of directors of Arcxis, PropertyBridge, and Tibion Bionic Technologies. He is an Industry Fellow at CET as well as a member of the Advisory Council to the Lester Center's Berkeley Entrepreneurs' Forum and a member of the Advisory Board for Technology Ventures Corporation (TVC).

Early in his career, he joined Alafi Capital, an Emeryville-based venture firm specializing in early-stage biomedical companies, where he served as an officer of the General Partner. At Alafi, John lead investments in more than a dozen successful start-ups, and served as the senior executive and board member of various firms such as Tanox, Software Ventures, Lipomatrix, and Megan Health. In the mid-90s, together with colleague Nat Goldhaber, John helped start Cybergold, an Internet marketing and payments company, serving as the early COO and CFO through its IPO, merger with Mypoints and sale to United Airlines. John continued with the Mypoints unit of United serving as the Senior Vice President of Strategic Partnerships.

John lives in Berkeley with his wife and three children, a block away from the Triple Rock brewery.

UC Berkeley's Nobel Laureates: Energy Self-Sufficiency in the 21st Century